Overexfoliance

I have gone all in on the Exfolikate exfoliant, even unto buying the three-part system with the cleanser, exfoliant, and ... moisturizer, I think?

What I have found is that while I could easily use the exfoliant, when I apply it after using the cleanser, Lord, it burns, it burns. Then  I apply the moisturizer, thinking that's the point of the moisturizer, to correct the burning, but it does not soothe me. Then I have red skin for days, with contrasting white eye sockets. (" Do not use near eyes" Kate says.) Yet I am so, so soft.