Noom has been advertising all over the news channels, and now the demographic oracles on Facebook have decided I am in need of a diet, and they sent me this Facebook ad:
Noom claims to help you lose weight with a combination of "small bowls and psychology." I looked closely at the image to see what psychological mind games they are playing.
Most of the foods look barely edible - whole wheat bread and greenery - looks like cream cheese, pesto, bell pepper, baby spinach, basil, and some ornamental shrub there in the middle.
But the foods on the left top and bottom are, if I am to believe my eyes:
An open face sandwich of whole wheat topped with unpeeled limes and unpeeled avocados.
An open face sandwich of whole wheat topped with five pickle spears.
Is... is this the psychology? "Next to the whole wheat bread and lawn clippings, that cream cheese and okra looks delectable."